Social Media & Project Manager
Hello, I’m Charlie.
I've had the privilege of collaborating with some of the industry's most esteemed brands. Explore a curated showcase of my contributions below.
Cravings by Chrissy Teigen
At "Cravings by Chrissy Teigen", I not only seamlessly collaborated with key departments such as the Photo Producer and Art Department but also made efforts to streamline the set environment, ensuring a consistent brand aesthetic across all media forms. In my capacity as a social media manager, I partnered with top influencers, fostering genuine relationships that considerably magnified our brand's visibility and engagement on various social channels. My hands-on approach during content shoots ensured that we harnessed the most optimal visuals, tailored for enhanced performance online. My integrated efforts with the Production Team tactically leveraged this digital content, amplifying Cravings' online footprint and bolstering engagement metrics. Beyond social media, I took the initiative to spearhead the successful launch of Cravings' e-commerce site, introducing original merchandise that not only expanded the brand's horizon but also significantly augmented sales.
Draper James
At Draper James, I worked closely with the Photo Producer and Art Department to enhance workflow efficiency and ensure a harmonized aesthetic across all digital content. My collaboration with the whole production team resulted in strategically captured content that substantially elevated the brand's online engagement rates. Throughout my tenure, I provided comprehensive support to talent, ensuring a conducive working environment that optimized both productivity and creativity.
Spotify
At Spotify I led the development and strategy for engaging social media content, aligning with the brand's distinct voice and leveraging emerging trends for heightened online engagement. My collaborations with high-profile musicians, influencers, and industry leaders resulted in unique content, enhancing follower interactions and reinforcing Spotify's status as a premier music platform on social channels. This role demanded a blend of creativity and strategy, ensuring Spotify remained at the forefront of music industry engagement in the digital space.
Hello Sunshine + Reese’s Book Club
At "Hello Sunshine", I was instrumental in producing the "Film Maker Lab for Girls" in collaboration with Reese Witherspoon and AT&T, proudly culminating in an exclusive DirectTV documentary that championed the voices of young female filmmakers. As a Social Media Coordinator, I worked along side the head of "Reese's Book Club” to launched the Book Box, forming strategic alliances with notable authors and influencers, particularly enhancing our collaboration with Audible. Within the realm of Digital Development, I streamlined high-profile talent coordination, managed sub-logs adeptly, and innovated content across genres like comedy, documentary, and short-form. My efforts in cross-functional communication were crucial in ensuring harmonious collaborations both within and outside the ambit of Hello Sunshine, further solidifying our brand's esteemed reputation.
Toyota+Subaru, Avocado Mattress, Opentable & Amazon
As a Growth Product Manager, I managed cross-functional projects with meticulous attention to detail, ensuring they aligned with organizational objectives and met deadlines. I led initiatives that identified opportunities to enhance customer engagement, utilizing my expertise in shopper marketing to create tailored campaigns that resonated with targeted audiences and bolstered brand loyalty. My collaborative efforts with multiple departments were instrumental in crafting cohesive go-to-market strategies, resolving conflicts, and partnering with Business Development to expand key platforms, driving both store growth and increased revenue. I also got to be in front of the camera when we needed talent.
